Jasmine Chiswell, a Los Angeles influencer, knows she needs to keep the momentum going. Chiswell is a star on TikTok and aspires to upload new videos up to three times a day to the platform, where she reaches around 16.2 million followers.
That kind of consistency might keep her fresh in people’s minds, but it can also be exhausting. Sometimes Chiswell even foregoes breaks or refuses to take a day off.
“Sometimes I just feel shattered afterwards,” she said news week. “I don’t have any energy and I have to say to myself, ‘Okay, if I don’t take time off, I’ll burn out and I won’t be able to be as creative as I can.’”
Chiswell is far from the only one feeling burned out. American workers suffer from sky-high levels of work-related fatigue, and other young content creators have revealed they suffer from anxiety and a lack of inspiration.
TikTok mega-celebrity Charli D’Amelio said in an April 2021 interview with Insider that she’s “lost passion” for the platform Fashion.
Now, a new survey is helping to quantify influencer exhaustion.
Nearly 80 percent of content creators and online influencers said they experienced burnout, according to the survey released this month by affiliate marketing platforms Awin and ShareASale. Two-thirds of respondents said it affects their mental health.
Such burnout can sap influencers’ creativity and make them seem less authentic, says Carissa Flinders, influencer partnerships team leader for publisher management at Awin.
“When these developers are lighting the candle at both ends to keep up with changing algorithms and churning out content non-stop, it impacts the creative juices,” said Flinders news week. “This eventually affects brand relationships and their relationships with their followers because it’s not what it used to be and isn’t appealing or valuable anymore.”
Chiswell began gaining prominence online in 2020, with fans flocking to her pages to admire her vintage wardrobe, energetic personality and classic makeup style. Dubbed “the Marilyn Monroe of the Internet” because of her striking resemblance, Chiswell actually lives with her husband and young child in the late film legend’s former Hollywood home.
TikTok is her primary medium, but Chiswell posts regularly on Instagram for her 1.1 million followers and on YouTube for her approximately 599,000 subscribers. It tries to upload original content to these platforms about once a day.
Chiswell is clearly finding success on social media and recently announced her collaboration with ColourPop Cosmetics, but the influencer explains that being “on” all the time can be tiring.
“Social media is like a 24/7 thing; it will not shut down. It doesn’t sleep. It’s just constant, constant, constant,” she said. “I feel like there is that pressure. To me it’s like a pressure you put on yourself that you can’t take a day off. You really can’t step back for a second – you have to keep being like, ‘OK, what’s next? I have to keep posting. I have to keep going.’”
Chiswell added that trying to find content every day can be “tough.”
“I just want to be able to show my followers something every day,” she said. “I’m always thinking, ‘What can I do next? What can be the next thing I can do?’ And sometimes you just sit there and I’m just like, ‘I really have no idea today.’ Maybe it’s just that I’m really tired or having a bad day and I’m just like, ‘I can’t think of anything right now.’”
Chiswell might blame herself when a video doesn’t do as well as she hoped, and it makes it even harder when the haters are after her. But she does her best to shake off the negativity.
It seems that for Chiswell the good outweighs the bad. She’ll hear from followers saying her posts are meaningful to them, and as someone who once wanted to be a doctor, her goal is to help others.
“I’m just really grateful to be able to do this as a job every day,” Chiswell said. “I didn’t expect it, and I’m just grateful for everyone who has been able to help me along the way.”
https://www.newsweek.com/tiktok-star-jasmine-chiswell-talks-anxiety-burnout-plaguing-influencers-1753688 TikTok star Jasmine Chiswell opens up about the anxiety and burnout plaguing influencers